Privacy Notice


Direct Electrical (EA) Ltd have provided this privacy notice to help you understand how we collect, use and protect your information whilst we provide you with the supply and installation of electrical services.

The document below will describe how we may collect and process your personal information.

The purpose of this document is to clearly acknowledge Direct Electrical (EA) Ltd responsibilities in relation to the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.


Personal Data means any information related to an identified or identifiable natural (living) person (‘data subject’) i.e. a person that can be directly or indirectly identified by reference to a name, ID reference number, email address, location data, or physical, physiological, genetic, mental, economic, cultural or societal identifier

Special Personal Data previously known as ‘sensitive personal data’, relates to race, ethnic origin, politics, religion, trade union membership, genetic data, biometric data, health, sex life or sexual orientation. Records of criminal personal data must also be treated in a similar way. 

Data Controller determines the purposes and means of processing personal data.

Data Processor is responsible for any operation which is performed on personal data on behalf of the controller e.g. collection, recording, organisation, structuring, storage, adaption or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or making available, alignment or combination, restriction, erasure or destruction.

Third Party is someone / somebody who is not the Data Controller, the Data Processor or the Data Subject.

Who we are

Direct Electrical (EA) Ltd supply, install and Commision electrical services including the supply and installation of EV Charging systems for home, work and public spaces across the east of England.

Direct Electrical (EA) Ltd is the ‘data controller’ for the information which is collated and processed. This means we are responsible for deciding how we can use your information. If you want more information regarding the services delivered, please go to our website

Direct Electrical (EA) Ltd regards lawful and correct treatment of personal information as critical to their successful operations, maintaining confidence between Direct Electrical (EA) Ltd and those with whom they carry out business. Direct Electrical (EA) Ltd will ensure that they treat personal information correctly in accordance with the law.

The services we provide are provided on a contractual basis.

The Data Protection Officer for Direct Electrical (EA) Ltd can be contacted at

How the law protects you

UK GDPR says that we are allowed to use personal information only if we have a proper reason to do so. More information on how the law protects you can be found on the Information Commissioner’s Office website.

Our Responsibilities

UK GDPR provides us with main responsibilities for processing personal data.

All personal information provided by you is held securely and in confidence by us in our computerised and other records. When we process your personal information, we do so in compliance with UK GDPR.

Your Rights

The UK GDPR provides you with the following rights:

  1. The right to be informed
  2. The right of access
  3. The right to rectification
  4. The right to erasure
  5. The right to restrict processing
  6. The right to data portability
  7. The right to object
  8. Rights in relation to automated decision making
  9. The right to withdraw consent
  10. The right to complain

Requests in relation to your rights with regards to the personal data we hold should be made verbally or in writing to the Data Protection Officer.

For further information on your rights, please see the Information Commissioner’s Office website.

Your Responsibilities

You are responsible for making sure you give us accurate and up to date information, and to let us know if any personal information we hold is incorrect.

When do we collect information about you?

We collect information about you from different places, including when you:

  • Visit our websites and submit forms containing personal information.
  • Visit our offices.
  • Purchase a product or service from us.
  • Apply for a job with us or become and employee or provide services via an agency or provide consultancy services directly to us.
  • Request marketing materials from us about our services and products.
  • You subscribe to any newsletter produced by us.
  • Visit our branded social media pages.
  • Receive communications from us or otherwise communicate with us, including but not limited to emails, phone calls, texts or faxes
  • Use our products and services where we act as a controller of your Personal Data
  • Apply for a grant through us with OZEV and/or apply to UK Power Networks to upgrade your electrical supply.
  • Register for, attend or take part in any events held by us
  • Are employed by a customer of our products and services where your information has been shared with us in our capacity as a controller (for example, during the contracting process)
  • Participate in surveys, research or other similar data collection facilitated by us.
  • Other sources including partners from whom we collect or purchase Personal Data

What information do we maintain?

Should you provide us with information in the above ways, we may collect the following data about you:

  • Contact and identity information: details of how to contact you, including title, name, address, email address, telephone numbers, any other information you provide to us.
  • Property information: details of a property / location, including its address, availability of off-street parking, images of charging unit installations.
  • Vehicle information: details of a vehicle including its make, model, registration number, year of manufacture and ownership information.
  • Any other personal information that you provide to us when dealing with us by telephone (including video call function), email, Web Chat function, or interacting with our app or website.
  • Marketing information: details of your consent for us to send marketing information and your preferences around this.
  • Payment information: details of payment card information including debit and credit card numbers, card expiry dates, CVC numbers, cardholder and details of payments to and from you.
  • Transaction information: details of products and services you have purchased from us.
  • Website and app information: information about your use and interactions with our website and app.
  • Customer services information: recording/reporting of faults, issues with the charging network, your feedback on Direct Electrical (EA) Ltd.’s services.
  • Charging information: details of your usage of charging units.

How do we use your information?

We will be using your information to:

  • Record any contact we have with you for internal administrative purposes.
  • Process sales transactions, or other payments and verify financial transactions.
  • To enable us to provide our services to you, to communicate with you and to meet our contractual commitments to you.
  • Manage your communication preferences with us generally (if you ask not to receive marketing materials, we will keep a record of this)
  • Ensure that content from our website is presented in the most effective manner for you and for your computer / mobile device.
  • Perform research such as user satisfaction surveys.
  • Notify you about any changes to our business, such as improvements to our Website or service/product changes, that may affect our service or relationship with you. 
  • Contact you with information about goods and services similar to those that were the subject of a previous sale to you.


We will not use your personal data for other purposes other than for what it was collated unless we have obtained your consent or for other lawful purposes (e.g. detection and prevention of fraud).

How long do we keep your information?

The length of time that we retain, and store data depends on the purpose for which it was collected. We will only store data for as long as is required to fulfil that purpose, or for the purpose of satisfying legal requirements.

It is a legal requirement that we keep certain data about our customers and suppliers for at least six years. The type of data includes Contact, Identity, Financial and Transaction Data.

Where you have requested that we provide you with marketing materials we will retain your data until such time as consent is withdrawn by you.

Data Sharing

We may share your personal information with third parties:

  • if we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets; or
  • if we or substantially all our assets are acquired by a third party, in which case personal data held by it about our customers will be one of the transferred assets; or
  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation or in order to enforce or apply other agreements; or
  • to protect and defend the rights, property or safety of Direct Electrical (EA) Ltd, its customers, staff, suppliers or others; to comply with applicable law or co-operate with law enforcement; or to enforce its terms or other agreements.
  • Local distribution network operator to ensure that your charging unit can be fitted at your property without causing issues with the local electrical supply. This is passed on as part of the contract if you are purchasing a charging unit.
  • Your personal data may be sent to the National Inspection Council for Electrical Installation Contracting (NAPIT) to confirm that the installation of your charging unit meets the correct installation requirements and is recorded as part of the standard NAPIT requirements. This information is passed on as part of the contract if you are purchasing a charging unit.
  • Your personal data may be sent to the Office for Zero Emission Vehicles (OZEV) and other relevant third parties to enable us to apply for a government Electric Vehicle Grants on your behalf. This information is passed on as part of the contract if you are purchasing a home charging unit.
  • Your personal data may be sent to a third-party debt collection agency in order to collect outstanding payments from you on our behalf. 

Transferring your information overseas

Currently, we do not transfer any personal information outside of the European Economic Area (EEA).

Your Rights

Unless subject to an exemption under the GDPR, you have the following rights with respect to your personal data:

  • The right to request a copy of your personal data which we hold about you.
  • The right to request that we correct any personal data if it is found to be inaccurate or out of date.
  • The right to object to our use of your personal data and request your personal data is erased where it is no longer necessary for us to retain such data. This is known as your right to be forgotten. Please note that there may be legal reasons as to why we will need to keep your data, but please do inform us if you think we are retaining or using your personal data incorrectly.
  • You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes.
  • The right to lodge a complaint with the Information Commissioners Office. Please see for further information.

How we use cookies

We may obtain information about your general Internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us:

To estimate our audience size and usage pattern;
To store information about your preferences, and so allow us to customise our site according to your individual interests;
To speed up your searches;
To recognise you when you return to our site.
Remarketing – For example, once you have visited our website you may see adverts to remind you of our services or products. We also use cookies to exclude existing customers from seeing our adverts.
You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.

Third party links

Third party links

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Changes to this policy

We keep our privacy policy under regular review and we will place any updates on this web page.